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Assume that a customer shops at a local grocery store spending an average of $ 1 5 0 a week, resulting in a retailer profit
Assume that a customer shops at a local grocery store spending an average of $ a week, resulting in a retailer profit of $ each week from this customer. Assuming the shopper visits the store
all weeks of the year, calculate the customer lifetime value if this shopper remains loyal over a year life span. Also assume a percent annual interest rate and no initial cost to acquire the
customer.
Hint: Use the formula for Net Present Value NPV to calculate customer lifetime value.
The customer yields $ per year in profits for this retailer. Round to the nearest dollar.
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