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Assume that a customer shops at a local grocery store spending an average of $150 a week, resulting in the retailer earning a $30 profit
Assume that a customer shops at a local grocery store spending an average of $150 a week, resulting in the retailer earning a $30 profit each week from this customer. Assuming the shopper visits the store all 52 weeks of the year, calculate the customer lifetime value if this shopper remains loyal over a 10-year life-span. Also assume a percent annual interest rate and no initial cost to acquire the customer.
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