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Assume that a multispecialty medical group has decided to segment the market in the community by income level. The group has decided to target a

Assume that a multispecialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white collar professionals who are married, with both spouses working outside the home.

How might this medical group tailor its marketing mix to appeal to this segment?

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