Question
Assume that a multispecialty medical group has decided to segment the market in the community by income level. The group has decided to target a
Assume that a multispecialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white-collar professionals who are married, with both spouses working outside the home. How might this medical group tailor its marketing mix to appeal to this segment?
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Step: 1
Marketing mix is the word which is usually used by many of the business strategies to promote their brand or product in the market and target the peop...
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Step: 2
Step: 3
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Business
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
12th edition
1133595855, 1133595854, 978-1133595854
