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Assume that an airline has asked for a research project to understand how families make vacation decisions. You are asked to prepare a research proposal

Assume that an airline has asked for a research project to understand how families make vacation decisions. You are asked to prepare a research proposal for the project.

The format of the research proposal is as follows:

  1. Industry, Brand and Market Overview
  2. Research Objectives
  3. Research Methodology - includes : research design , research instrument , sample methodology , sample size
  4. Target Respondent define demographically
  5. Key areas that would be captured through the questionnaire and/or discussion guide.
  6. Key data analysis that would be carried out univariate, bivariate and/or multivariate analysis.
  7. Time taken for the exercise for each key research activity of the research process in weeks
  8. Cost of the exercise: In here you could even mention XXX in AED or US$.

Pls. note that i did not find the complete answer in the previous and similler questions

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