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Assume that an airline has asked for a research project to understand how families make vacation decisions. You are asked to prepare a research proposal
Assume that an airline has asked for a research project to understand how families make vacation decisions. You are asked to prepare a research proposal for the project.
The format of the research proposal is as follows:
- Industry, Brand and Market Overview
- Research Objectives
- Research Methodology - includes : research design , research instrument , sample methodology , sample size
- Target Respondent define demographically
- Key areas that would be captured through the questionnaire and/or discussion guide.
- Key data analysis that would be carried out univariate, bivariate and/or multivariate analysis.
- Time taken for the exercise for each key research activity of the research process in weeks
- Cost of the exercise: In here you could even mention XXX in AED or US$.
Pls. note that i did not find the complete answer in the previous and similler questions
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