assume that COVID-19 never existed. Put yourself in the shoes of the Director of Marketing for the NBA's Washington Wizards who just finished last in attendance for the 2021-2022 season (in percentage of building capacity). Congratulations, the old marketing director was just fired and you are the new hire. Your challenge is to sell tickets and make the Wizards exciting again. Think about how you might use the promotion mix elements--advertising, personal selling, sales promotion, public or community relations and sponsorship--to craft a marketing plan that would help the Wizards get out of the bottom teams in NBA attendance. Be sure to include the following:

Which of these elements would you focus on the most and why?

Which would you focus on the least and why?

Why do you think other NBA teams have been successful consistently filling their arena when the Wizards have been unable to do that?