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Assume that each year a company normally produces and sells 80,000 units of its only product for $40 per unit. The companys average unit costs

Assume that each year a company normally produces and sells 80,000 units of its only product for $40 per unit. The companys average unit costs at this level of activity are given below:

Direct materials $ 9.50
Direct labor 10.00
Variable manufacturing overhead 2.80
Fixed manufacturing overhead 5.00
Variable selling expenses 1.70
Fixed selling expenses 4.50
Total cost per unit $ 33.50

The companys relevant range of production is 70,000 - 100,000 units. It believes that spending an additional $230,000 on advertising would increase unit sales by 25%. What is the financial advantage (disadvantage) of spending the additional money on advertising?

Multiple Choice

  • $30,000

  • $24,000

  • $10,000

  • $90,000

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