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Assume that in a Virtual channel, the PPC (Pay per click) cost is PKR 10 and 10,000 potential customers click on the advert to be
Assume that in a Virtual channel, the PPC (Pay per click) cost is PKR 10 and 10,000 potential customers click on the advert to be driven to your website. Also, that 2% of these potential customers are activated. What is the CAC (Customer Acquisition Cost)? * PKR 150 PKR 250 PKR 200 PKR 500
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