Assume that Mr. Namal is planning to start an auto painting repair workshop in Kandy. He completed a National Vocational Qualification (NVQ) in the relevant field and has over 10 years of experience in painting in a leading automobile manufacturing company in Japan.

1. Identify the segments using appropriate segmentation bases.

2. Select a target market and justify your selection.

3. Design a positioning strategy by highlighting the customer-focused value proposition and the points-of-difference (POD)