Question
Assume that Mr. Smith spends an average of $250 on car cleaning service every year at Bridge Cleaners. Bridge cleaners makes 50% margins on Mr.
Assume that Mr. Smith spends an average of $250 on car cleaning service every year at Bridge Cleaners. Bridge cleaners makes 50% margins on Mr. Smith's purchases. Mr. Smith is expected to be a regular customer at Bridge Cleaners for the next 4 years before he moves to a different neighborhood due to a change in office location.
For purposes of calculation, assume that all of Mr. Smith's purchases are lumped together at the end of the year. Mr. Smith satisfaction with Bridge cleaners also brings 2 additional customers each year to the business in Years 2, 3 and 4 through referrals. These additional customers spend on average $100 per year with the same margins for Bridge cleaners. These customers are also expected to move out of the neighborhood when Mr. Smith leaves. These customers' purchases are also lumped at the end of the year and these customers do not create any referrals. Assume a discount rate of 10%.
Calculate Mr. Smith's CLV for Bridge Cleaners in today's dollars.
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