Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Assume that Mr. Smith spends an average of $250 on car cleaning service every year at Bridge Cleaners. Bridge cleaners makes 50% margins on Mr.

Assume that Mr. Smith spends an average of $250 on car cleaning service every year at Bridge Cleaners. Bridge cleaners makes 50% margins on Mr. Smith's purchases. Mr. Smith is expected to be a regular customer at Bridge Cleaners for the next 4 years before he moves to a different neighborhood due to a change in office location.

For purposes of calculation, assume that all of Mr. Smith's purchases are lumped together at the end of the year. Mr. Smith satisfaction with Bridge cleaners also brings 2 additional customers each year to the business in Years 2, 3 and 4 through referrals. These additional customers spend on average $100 per year with the same margins for Bridge cleaners. These customers are also expected to move out of the neighborhood when Mr. Smith leaves. These customers' purchases are also lumped at the end of the year and these customers do not create any referrals. Assume a discount rate of 10%.

Calculate Mr. Smith's CLV for Bridge Cleaners in today's dollars.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Essentials of Management

Authors: Andrew J. DuBrin

9th Edition

538478233, 2900538478235, 978-0538478236

More Books

Students also viewed these General Management questions

Question

Q1 What do you need to know to work out your cash needs?

Answered: 1 week ago