Assume that Proton plans to expand its market by setting up a new production facility in Saudi Arabia in the year 2022. Evaluate the possible effects of the political and economic environment in Saudi Arabia on Proton’s operations and products. Further, using Michael E. Porter’s ‘Diamond’ Theory to analyze Proton’s competitive advantage.

Introduction of Proton's background and aspirations.

Evaluation of the political aspect of Saudi Arabia and effects of the system of government, laws and policies on Proton.

Evaluation of the economic aspect of Saudi Arabia and effects of system and condition of the economy on Proton.

Analysis of ‘Diamond’ Theory and the components that shape Proton’s international competitive advantage.

Summary.