Assume that Stuart Cellars annual fixed costs are $1,000,000. With an average retail price of $28 per bottle of wine and assuming estimated variable costs of $11.50, calculate the break-even volume.

2. A retailer purchases a can of soup for $.24 and sells it for $.36. Calculate the mark-up as a percentage of cost and as a percentage of selling price.

3. If Macys pays $16.50 for a six-ounce bottle of cologne and sells it for $25.95, what is Macys mark-up as a percentage of cost? As a percentage of selling price?