Assume that you and a friend are considering a few ideas for starting a new business. Explain how you would use environmental scanning to determine which ideas might have a chance for success, i.e. what forces in the marketplace should be assessed. Make sure that your discussion includes examples for each of the forces.

the forces are : Decisions in context of environment

Environmental Scan

Economic forces

Demographic/sociological/cultural forces

Political/legal forces

Competitive forces

Technological forces

Natural environment forces