Assume that you are a sales consultant for a local product or service. Make an analysis for the company and address the following:

1. Provide a brief background of the company and mention the major markets.

2. What are the striking benefits, as mentioned in the study for marketing these products or services to consumers?

3. Briefly describe the company's marketing strategy model.

4. What other product-pricing strategies, if any, would you recommend to maximize profit in the short and long-term?