Question
Assume that you are developing an advertising campaign for a new brand of toothpaste. Outline how you would develop the campaign by answering each of
Assume that you are developing an advertising campaign for a new brand of toothpaste. Outline how you would develop the campaign by answering each of the following four (4) questions using a full paragraph to support each response.
- Explain one or two types of advertising appeals you would use and why.
- Describe the main message you will seek to communicate using these appeals.
- Describe at least two types of media that you would use (be sure to include at least one print and one broadcast medium). Support your choices.
- How you will develop the ads so that they will have the same look and feel for your campaign?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
For the advertising campaign of the new toothpaste brand I would incorporate both emotional and rati...
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
