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Assume that you are in charge of developing the strategy for an international company selling products in some 50 different countries around the world. One
Assume that you are in charge of developing the strategy for an international company selling products in some 50 different countries around the world. One of the issues you face is whether to employ a multi-domestic strategy, a global strategy, or a transnational strategy. If your companys product is mobile phones, which of these strategies do you think make better strategic sense to employ? Why? If your companys products are dry soup mixes and canned soups, would a multi-domestic strategy
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