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Assume that you are marketing for KRIF Ghana (the office supply company) and that the clients you are responsible for are business users (not end-user
Assume that you are marketing for KRIF Ghana (the office supply company) and that the clients you are responsible for are business users (not end-user consumers). What five business market segmentation variables do you think will be most useful to consider as you hone in on KRIF Ghana's business target markets with the best ROI? Justify your choice of each
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Customer Service Career Success Through Customer Loyalty
Authors: Paul R. Timm
6th edition
133056252, 978-0132553001, 132553007, 978-0133056259
