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Assume that you are Marketing Manager and you were asked to assess whether there is any association between Advertising and Sales. For this task you
Assume that you are Marketing Manager and you were asked to assess whether there is any association between Advertising and Sales. For this task you are given the following dataset:
SPSS Data - Advertising
- Perform Correlation Analysis between Sales and Advertising in SPSS and interpret the results. Make sure you clearly state Null and Alternative hypotheses.
- Why would you as a Marketing Manager be interested in these results? What you can learn from this analysis and how it can be useful in future?
- Visually explore data by producing scatterplot in SPSS for Sales and Advertising. Do you see any concerns and do you have any suggestions here?
https://drive.google.com/drive/u/0/folders/1C1YjT6LujKUGN8vu1aeP5DwL-2hN9LGY
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