ASSUME THAT YOU ARE PART OF A MARKETING DEPARTMENT. YOU ARE COMING UP WITH A BRAND NEW PRODUCT/SERVICE IN THE MARKET.

1. DEFINE ITS MISSION AND VISION
2. DEFINE THE MARKET SEGMENT OF THE PRODUCT BASED ON DEMOGRAPHIC, PSYCHOGRAPHIC, GEOGRAPHIC, AND BEHAVIORAL FACTORS
3. DEVELOP THE SWOT ANALYSIS OF IT (AT LEAST 5 POINTS FOR EACH)
4. CREATE THE POSITIONING MAP
5. HOW DO SOCIAL MEDIA PROMOTIONAL FACTORS INFLUENCE YOUR PRODUCT?
6. WHAT PROMOTIONS WILL YOU DO ON SOCIAL MEDIA?