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Assume that you are planning to purchase a laptop. After having done your research, you are left with four options: Apple, HP, Dell, and Acer
Assume that you are planning to purchase a laptop. After having done your research, you are left with four options: Apple, HP, Dell, and Acer and their associated attributes. You have also allocated a value to each attribute based on how important it is to you (all shown in the table below). Weightage of attributes for the laptops: 1=not at all good on this attribute to 5=very good on this attribute. Q Which laptop would you choose if you used the following decision rules? Explain your choice (show your workings). (10%) o Multi-attribute Expectancy Value model 0 Conjunctive model (set minimum cut-off of 2 for all attributes and must be above or equal to 4 on Memory/storage) o Lexicographic model Evaluative Criteria Criteria Apple Acer Importance Memory/storage 5 _ Battery Life 3 Price _ 2_b.After having gone through the above 3 types of decision rules, evaluate the problems that consumers can encounter when using the conjunctive and lexicographic models. (10%) CPU Speed
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