Assume that you are the director of marketing for a firm that produces its own highend brands of makeup, skin care, and hair care products for both men and women. The products have been endorsed by a number of male and female musicians who are highly popular with young people. The products are sold only in the company's own retail outlets.

1. Describe your local competitive advantage and why you believe this competitive

advantage will serve you globally.

2. Determine which global market(s) is or are most attractive for your products. Wi