Assume that you are the founder and the CEO of a local Small and Medium Enterprise (SME). Your customers are mostly international companies that sell medical devices. These companies design their products and contract your company to manufacture them. To move up the value chain, you plan to develop and manufacture a medical device under your own brand name.

Work on a medical device (or medical product) that you choose to develop. Examine the purpose of the different stages in Juran Trilogy and illustrate how they can be applied to achieve high quality in your chosen product's development and production