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Assume that you are the General Manager for an NBA basketball team. Describe how you would use revenue or yield management when determining ticket prices

Assume that you are the General Manager for an NBA basketball team. Describe how you would use revenue or yield management when determining ticket prices for home games. Consider the price elasticity of demand for season tickets and describe the advertising and promotional pricing strategies you would employ for selling season tickets. Describe how psychological pricing could be used to help sell single game tickets

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