Question
Assume that you are working for a telecommunications company. Your company tracks churn (customer turnover.) You estimate your monthly churn rate to be 1.9 %.
Assume that you are working for a telecommunications company. Your company tracks churn (customer turnover.) You estimate your monthly churn rate to be 1.9 %. What is your annual retention rate? Record your answer as a whole number, rounded to one decimal place. HINT: to answer this question you will need to first figure out the monthly retention rate.
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
