Assume that you have been given approval to run a Plastic Free July event.

Review the Plastic Free July Website and choose one of the listed events.

http://www.plasticfreejuly.org/

For your chosen event, you will be required to develop the marketing communication tools outlined below.

You may use the Plastic Free July website for ideas, including use of templates and logos. However, all resources available on the Plastic Free July website must be customised (not just copied).

Complete the following activities:

1.Develop marketing communication tools

You are required to develop a number of marketing communication tools. Your tools must show a consistent key message that you developed in your work for Assessment Task 1.2. You will be assessed on this.

As indicated above, you must choose an event and develop the following marketing communication, each in a word document:

Media release about the upcoming event. You may use one of the media templates on the Plastic Free July website customised to your event. As a minimum, you should include the purpose of the event, as well as the location, address and time of the event and contact details for more information. You may make up a location and address based on the type of event you choose. Name this document Media Release.

A blog post to include on the Council's website about the Plastic Free July event. As a guide, this should be two to three paragraphs and include interesting information about the purpose of Plastic Free July, as well as the event. Name this document Blog Posts.

At least five tweets that could be tweeted up to, and during, the event to promote the event. Name this document Tweets.

Three Facebook posts with photos that could be posted in the lead up to the event. Take a photo that could illustrate your event. Each post should be at least two sentences long. Name this document Facebook Posts.

Three photos to share on Instagram relating to the event. Name this document Instagram Photos.

2.Write an email in a word document to the Manager (your trainer).

The text of the email should be written in an appropriate (polite, business-like) style.

It should introduce and summarise the contents of the files.

Upload the following marketing communication tools with your email:

Media Release

Blog Posts

Tweets

Facebook Posts

Photos

3.Meet with your Manager (your trainer).

Participate in a roleplay meeting with your Manager (your trainer) to discuss and seek approval for the marketing communication tools you have developed.

Assume that your Manager does not have a detailed knowledge of marketing communication, so you will need to ensure that you explain the tools and concepts in a way that facilitates their understanding. During the meeting, you will need to use plain English to explain complex marketing concept and to ask and respond to questions as required.

At the meeting, you will need to show your trainer each of the tools you have developed and explain how the tools meet the Council's requirements as set out in the brief from Assessment Task 1.2. You need to show that they are:

Cost-effective

Provide the opportunity to empower consumers

Provide the Council with the opportunity to respond rapidly to consumer feedback.

During the meeting, demonstrate effective communication skills including:

Speaking clearly and concisely

Using non-verbal communication to assist with understanding

Asking questions to identify required information

Responding to questions as required

Using active listening techniques to confirm understanding

4.Identify marketing communication experts

Assume that you need some expert help with regard to one of the following marketing communications:

Facebook marketing

Content marketing

Instagram marketing.

Using the Internet, conduct research to identify at least three experts that could assist with the marketing communication options.

Write a short report that lists the three experts that you have identified, including:

Name

Contact details

Outline of the services provided

Write the report in a new Word document named Marketing Communication Experts.

5.Write an email in a word document to a marketing communication expert (your trainer).

Assume that you have decided to engage one of the experts that you have identified.

Write a short email to them, describing one aspect of your plastic free July campaign that you are thinking of engaging their help with. It is up to you to think of an appropriate issue from your work that you have done in this or the previous Assessment Task.

The text of the email should be written in an appropriate (polite, business-like) style. It should explain the issue which you require assistance with and seek their assistance.

Upload the email.

6.Write a network review report

Identify three marketing communication networks relevant to marketing communication convergence and write a short report on them. Ensure that at least one of them is free as you will be required to participate in a networking opportunity.

For the three formal networks you identify, report on:

organisation name and contact details including telephone and email

the services offered by the networking organisation

the costs involved in joining the networking organisation

the benefits you believe joining the network brings to you

any other relevant information

details of an upcoming event provided by the organisation that you are interested in and why you are interested in the event

Write the report in a new Word document named Network Review.

7.Participate in, and report on, a networking opportunity

Participate in a free networking opportunity that you identified in your report.

After you have participated in the opportunity, complete the Networking Report Template.

8.Write email in a word document to the Manager (your trainer).

The text of the email should be written in an appropriate (polite, business-like) style.

It should introduce and summaries the contents of the files.

Upload the following with your email:

Marketing communication experts report

Network review report

Networking report