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Assume that you have just purchased a tennis racquet factory that has been shut down for the last few years. The automated equipment and computer
Assume that you have just purchased a tennis racquet factory that has been shut down for the last few years. The automated equipment and computer system are in excellent shape, and the personnel needed to run the factory are readily available. But before jumping into production, what questions need to be asked and answered with regards to marketing (consider the aspects of the marketing mix - Product, Place, Promotion, Pricing, People)?
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