Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Assume the annual profit from a credit-card customer in year 1 is $155, year 2 is $155, year 3 is $155, year 4 is $155,
Assume the annual profit from a credit-card customer in year 1 is $155, year 2 is $155, year 3 is $155, year 4 is $155, year 5 is $155, year 6 is $200 and year 7 is $250.
Each year there is a 40% chance of losing the customer and the discount rate is 15%. It costs $250 to acquire the customer.
What is the Customer Lifetime Value of this customer for the first 6 years?
If possible, is it alright if you show show me how to do it on excel and by hand?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started