Assume the board of directors of Fair N Care is planning to launch a new fairness cream for men in the Sri Lankan market. They have appointed you to research the new opportunities opened for the new fairness cream in the Sri Lankan market. The executive board has requested a detailed presentation from you, including the following areas related to the Sri Lankan market; Explain how Fair N Care can influence Sri Lankan customers? Explain the answer using the model of buying behavior (Kotler P., Marketing Management,11th edition)