Assume the board of directors of Fair N Care is planning to launch a new fairness cream for men in the Sri Lankan market. They have appointed you to research the new opportunities opened for the new fairness cream in the Sri Lankan market. The executive board has requested a detailed presentation from you, including the following areas related to the Sri Lankan market; 1. Briefly define the core concepts of Marketing and explain how those could relate to a cosmetic company in Sri Lanka. You may relate the answer to any cosmetic company in Sri Lanka. (Needs, wants, products & services, value & relationships