Question
Assume the Huawei and Xiaomi have a large inventory of mid-range smart phone that they would like to sell before a new generation of faster,
Assume the Huawei and Xiaomi have a large inventory of mid-range smart phone that they
would like to sell before a new generation of faster, cheaper mid-range smart phone is
introduced. Assume that the question facing each competitor is whether or not they should
widely advertise a "discounted" sale on these discontinued items, or instead let excess
inventory work itself off over the next few months. If both aggressively promote their
products with a nationwide advertising campaign, each will earn profits of $6 million. F one
advertises while the other does not, the firm that advertises will earn $15 million, while the
one that does not advertise will earn $2 million. If neither advertises, both will earn $11
million. Assume this is a one-shot game, and both firms seek to maximize profits.
Xiaomi
Promotion Strategy Advertise Don't Advertise
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