Assume the role of a marketing communication consultant hired to plan an integrated digital marketing campaign for the ICOME2022 conference. The Faculty of Management Studies has already launched the conference website. Your assistance is required in designing a digital marketing campaign to promote the conference. You need to prepare a plan by highlighting the following points

1.0 Visit the ICOME2022 conference website and identify the existing communication strategy of ICOME 2022 Evaluate the content of the Website of ICOME 2022 (Logo/Themes/Tagline/ choice of colors)

2.0 Situation analysis

1.1.Internal analysis: SWOT

1.2.External Analysis: PESTEL

3.0 Formulate the communication objectives Develop a minimum of 3 communication objectives, comply with the SMART guideline and justify the reasons.

4.0 Identify at least three types of Digital Marketing tools including Social Media in your communication plan. Explain how you implement the campaign.