Assume the role of Heather Gerald, the financial controller of Seneca. You are required to provide your inputs on the proposed strategy. To do so, you may wish to consider the following:

How might the internal value chain of Seneca be affected if the company takes advantage of the new opportunity? How might ABC/ABM be useful in identifying those parts of the internal value chain that Seneca should make improvements in?

Assume that Seneca does start to supply new customers, i.e. large discounters and supermarkets outside its local region, describe how the external linkages for Seneca might need to change (think of all possible external value chain linkages referred to in the case).