Assume the role of the leader of the Nike team you work for, analyze how your team can contribute to the innovation strategy of your organization and make an innovation training for all team members. Your Nike Team Innovation Training should $(1)$ thoroughly describe key innovation concepts, $(2)$ set team innovation goals, and $(3)$ plan the team innovation strategy.

Step$-$by$-$Step Directions

Importance of innovation

$-$ Start your training with a discussion on the importance of innovation to the Nike organization, to the team, and to each person individually

Firm$$s Current Position

$-$ Describe the current market position of your Nike

Visually present your firm$$s core competencies, core products$/$services$,$ and business units

Firm$$s desired position

$-$ Identify the desired market position of your firm $($Nike$)$

Visually represent the gaps in resources and capabilities, or the lack thereof, for achieving the desired position

Team$$s contribution to the desired position

$-$ Complete a balanced scorecard for the desired firm$$s position, addressing success factors and critical measurements for the financial, customer, internal, and innovation learning perspectives

$-$ Identify which of the perspectives your team can contribute to and how

$-$ Emphasize the value$-$chain activities your team has responsibility for

Structure & Innovation Capacity

$-$ Explain the structure of your firm, including the levels of centralization, formalization, standardization, and type of structure

$-$ Show visually where your team falls in the organization$$s chart

$-$ Analyze the effects of structure on your team$$s capacity to innovate

Culture & Innovation Capacity

$-$ Emphasize the governing organizational cultural norms

$-$ Discuss the specific to the team norms or the lack thereof

$-$ Explain how the existing norms affect the team$$s capacity to innovate

Team Innovation Goals

$-$ Identify two challenges and$/$or opportunities for your team to address through innovation, linking back to the Balanced Scorecard analysis

Plan to engage the team with innovation thinking or ideation by using a specific activity $($Hint: look at the collection created by your class in the Week $2$ Discussion Board folder for ideas; if you choose to use one, do not forget to cite your peer author$)$; present the full script of the activity, including its purpose

Types of Innovation

$-$ Describe to the team three dimensions of innovation

$-$ For each of the dimensions explain which innovation type your team can pursue

Choosing Innovation Projects

$-$ Present $1$ quantitative and $1$ qualitative method for assessing team innovation ideas

$-$ Explain the strategy you will adopt to selecting innovation ideas for development

Management of Innovations Development

$-$ Identify the main goals for your team innovation $($maximizing fit with customer requirements, minimizing development life cycle, controlling development costs$)$

$-$ Explain the type of your team $($e$.$g$.$ functional, autonomous$),$ the roles members will play, and your role as a leader

$-$ Decide on whether customers or other key stakeholders will be involved in the development and how

Deployment strategy

$-$ Discuss the target launch of the new product or service related to the identified earlier challenges$/$opportunities

$-$ Address desired distribution of the product$/$service $($internally within the organization or externally to customers$)$

$-$ Plan a marketing communication about the product$/$service