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Assume you are a marketing director for an organisation that your tutor will give you. You are launching a new product (of your choice): a)
Assume you are a marketing director for an organisation that your tutor will give you. You are launching a new product (of your choice):
a) Map the promotional strategies that you will use as the product moves through the product lifecycle and identify your marketing objectives as part of your answer.
b) What other marketing strategies would you change as the product moves through each stage of the product lifecycle?
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