• Assume you are a marketing manager and you have a marketing budget that would support at least two media choices for promotion (Integrated Marketing Communications/IMC). Choose your target market from one of these generational groups:
• Baby Boomers
• Gen X
• Gen Y
• Choose two options from list below and discuss the pros and cons of the various mediums chosen that best reach your target market and include your logic.
• Identify two specific brands that make use of each of these two choices. You will need to support your examples with screenshots.

Medium choices:

Newspapers

Magazines

Radio

Television

Outdoor Advertising