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Assume you are a marketing manager of a JKL company. Your company wants to introduce a new product and wants to fix price for that
Assume you are a marketing manager of a JKL company. Your company wants to introduce a new product and wants to fix price for that product. Explain the objectives of pricing and different pricing methods with their advantages and disadvantages.
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
