Assume you are an executive at a Canadian Bank that is not one of the Big 5 Banks. You have decided to launch a Consumer Cash Back Credit Card in Canada to compete with the Big 5.

The Big 5 are comprised of: RBC, BMO, CIBC, BNS and TD

You will undertake research and conduct a thorough Competitive Analysis to fully understand what your Competitors are offering by preparing a Chart or Table outlining the significant benefits (attributes) and conditions of each Banks card. If a Bank offers more than 1 Cash Back card, include them all. But DO NOT include Business Cash back cards in your analysis.

Then you will summarize your findings and comment on the Card you feel is likely the best and why consumers would likely select it. Make any reasonable assumptions you feel are required. Ignore promotional up front offers in your analysis.

Your submission should be 3 written pages in length