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Assume you are brand manager for a new product line of book bags designed for college students. These bags come in each university's school colors
Assume you are brand manager for a new product line of book bags designed for college students. These bags come in each university's school colors and are imprinted with the school's mascot. Assume you have $5 million to invest in a two-month magazine advertising campaign (July and August). Which magazines would you choose for this campaign? Justify your choices.
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