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Assume you are Fitter Snacker s new marketing manager, hired to clean up some of the company s problems, as outlined in the beginning of

Assume you are Fitter Snackers new marketing manager, hired to clean up some of the companys problems, as outlined in the beginning of this chapter. You just started this job, and you are getting to know your sales team and the companys processes. Describe all the problems you observe about the way Fitters sales force currently takes and fills an order. Now create a formal business letter to demonstrate to the CEO how to improve the existing system to solve those problems identified with an ERP system in place.

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