Assume you are Lynne and you're preparing for a call with a leader of the consulting firm that employs you. You expect your leader will ask you why Good Products is moving the newly acquired American company to a new CRM system. You want to demonstrate your knowledge of project selection techniques in this call. Why do you believe the project has been selected? Ensure your presentation highlights all the financial and non-financial benefits you believe would be delivered once the project has been completed. I'm not looking for a generic presentation on CRM benefits. I'm looking for the benefits Good Products and the newly acquired American company would enjoy by implementing a new CRM system. This requires you to use facts from the Case Study in your presentation