Assume you are managing a company in this industry and are asked to write a Company Report about the long term strategic decision making of the company. The purpose of this report is to recommend a few policies to the CEO that assures a sustainable competitive advantage and long term profitability for the company. Please include the following variables in your Company Report: Sustainable market share and how it can be achieved Branding, reputation, and a considerable base of loyal consumers The managerial efficiency in strategic decision making regarding: o The integration and merger activity, vertical and horizontal integration o Preventing entry of rivals by pricing and cost policies such as limit pricing, predatory pricing, and raising rivals' fixed or marginal costs