Assume you are part of a Ford focus group. The interviewers are interested in your comments about what features you would like in your next automobile. describe tree features that you think they should incorporate in their future automobolies.

Great ideas dont aoutomatically become a reality! ideas must be transformed into actual products. how will the information discovered by Fords research and development activities affects Fords planning for production?

Research indicates that customers are driving their cars longer and expect higher quality that ever before. what steps can Ford take to increase quality in its automobiles?