Question
Assume you are running a new upscale hotel in Toronto. Discuss what you would consider are the most important criteria to segment. Based on this,
Assume you are running a new upscale hotel in Toronto. Discuss what you would consider are the most important criteria to segment. Based on this, come up with 2 different, potential segments the company may decide to target. What would you consider before choosing the segment?
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Introduction to Operations Research
Authors: Frederick S. Hillier, Gerald J. Lieberman
10th edition
978-0072535105, 72535105, 978-1259162985
