Question
Assume you are running a new upscale hotel in Toronto. Discuss what you would consider are the most important criteria to segment. Based on this,
Assume you are running a new upscale hotel in Toronto. Discuss what you would consider are the most important criteria to segment. Based on this, come up with 2 different, potential segments the company may decide to target. What would you consider before choosing the segment?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
