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Assume you are the marketing manager for Netflix. What is the difference between heavy, medium and light users for the company? What are the differences

Assume you are the marketing manager for Netflix. What is the difference between heavy, medium and light users for the company? What are the differences between men and women users? What is the difference between their older and their younger users? What are the differences regarding lifestyle and viewing preferences?

Which combination of these traits would you be most likely to find in your best customers and why?

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