Assume you are the Marketing Manager of a manufacturing company ( Food Processors Fiji Limited) in Fiji and are required to create the strategic marketing plan for the company. Hence choose an appropriate local company and create a marketing plan with the below guidelines.

Company Website: https://www.foodprocessors.com.fj/

Please compile the project with the following components:

1. Introduction -
2. Background -
3. Body
4. Recommendations-
5. Conclusions-
6. References

Below are the key components that should be part of you main write up (Body).

Evaluate the following in the body section in relation to the company chosen above

1. Market analysis using SWOT
2. Market segmentation, targeting, and product positioning
3. What is the company's competitive advantage
4. Discuss on its customer retention plan using relationship marketing
5. Discuss on the company's focus on innovation and new product
6. Discuss how powerful the brand is and its brand positioning strategy
7. Discuss on the company's pricing strategy and distribution model
8. Discuss on the company's key modes of communication and how effective it has been