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Assume you are the marketing manager of a small fast-food chain in Hong Kong. You are considering whether it is necessary to conduct a marketing
Assume you are the marketing manager of a small fast-food chain in Hong Kong. You are considering whether it is necessary to conduct a marketing research project to understand consumer preferences and purchase behavior.
- Discuss anyTWOreasons to conduct marketing research for your company.
- RecommendONEresearch method that you might use to collect relevant data for your company. Support your answer with examples.
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