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Assume you established a new pastry shop. 1- How would you segment your customers (What may be the effective segmentation criteria?) 2- What segment would

Assume you established a new pastry shop.

1- How would you segment your customers (What may be the effective segmentation criteria?)

2- What segment would you target? Why?

3- How would you position you new shop? Why? What may be your competitive advantages?

4- How would you prices your products? Why?

5- What pricing strategies do you know? Which one is the right one? When?

6- When would you change your prices? How?

7- Also mention of the structure of your market?

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