Assume you have been hired as a marketing consultant by one of the following Hong Kong

companies:

Chow Sang Sang Jewellery Co. Ltd

Hong Kong Airlines

Wing Wah Cake Shop

Due to the current COVID-19 pandemic, the company would like to expand its business by

launching a new restaurant venture to attract new target customers. The company is planning to

launch a new all-day dining restaurant in Hong Kong which will serve a lunch and dinner menu.

You are required to come up with a marketing plan for this new restaurant.