Assume you own a company that manufactures and sells baby furniture, and you would like to start selling outside the United States. You are in charge of developing a global web strategy, and the first countries you are thinking of targeting are Japan, Italy, Germany, China, and Brazil.

(1) Using the statistics in the CIA World Factbook (https:www.cia.gov/the-world-factbook/) and other online sources, which of these countries would you target first?

(2) What criteria did you use?

(3) What other considerations should you address in your web strategy?

(4) What features would you put on your website to attract buyers from the countries you target?

Textbook:

Laudon, K. & Laudon, J. (2022). Management Information Systems. 17^th edition. Pearson Education.

This week reading Chapter 8 and 13